The 2025 Stanley Cup Playoffs have been an incredible campaign to work on. Now that we’re into the conference finals (Leaf-less once again…), I can share some of the creative work we’ve been building behind the scenes.
The goal was to elevate the regular season matchup graphics by putting the greatest trophy in sports—the Stanley Cup—front and centre. With player cutouts flanking either side, a range of poses captures the gravity of the matchups.
In a year filled with cool projects, this one’s a standout. It’s surreal to turn on the TV or drive down the QEW and see your work in the wild. These are the moments I’ll never take for granted!
Huge shoutout to the Sportsnet team for all of their incredible work, and as always, I’m excited for what’s next.
