A new season means a new creative campaign from Sportsnet. It’s always cool to look back on the process and see how far the creative has come after four months of revisions and exploration.
The emphasis for this season was to bring the Sportsnet world to life with a larger-than-life environment. Every game is a war, and every shift is a battle.
I was far from alone in this process, and the entire creative department deserves its flowers. Truly an exceptional group of people to work with.
